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Kasturi Cotton: India’s premium Cotton

  • IASbaba
  • October 8, 2020
  • 0
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Kasturi Cotton: India’s premium Cotton

Part of: GS Prelims and GS-I – Agricultural Crops

In news

  • The 1st ever Brand & Logo for Indian Cotton was launched on 2nd World Cotton Day.
  • Launched by: Ministry of Textiles
  • Now India’s premium Cotton would be known as ‘Kasturi Cotton’ in the world cotton Trade.
  • The Kasturi Cotton brand will represent Whiteness, Brightness, Softness, Purity, Luster, Uniqueness and Indianness.

Important value additions

Cotton

  • Cotton is one of the principal commercial crops of India. 
  • It provides livelihood to about 6 million cotton farmers.
  • India is the 2nd largest cotton producer.
  • It is the largest consumer of cotton in the world.
  • A mobile app, “Cott-Ally” has been developed by Cotton Corporation of India (CCI) for providing latest news regarding weather condition, Crop situation and best farm practices.

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