Aroma Mission

Aroma Mission

Part of: Prelims and GS – II – policies and interventions

Context Recently, the Union Minister of State Science & Technology has proposed Integrated Aroma Dairy Entrepreneurship for Jammu & Kashmir to augment the income of farmers.

• The Aroma Mission, also popularly referred as “Lavender or Purple Revolution”, has started from J&K and transformed the lives of farmers who are able to grow lavender, make lucrative profit and improve their lives.
• Earlier, the floriculture mission was launched in 21 States and Union Territories.

What is Aroma Mission? 

• The CSIR Aroma Mission is envisaged to bring transformative change in the aroma sector through desired interventions in the areas of agriculture, processing and product development
• Objectives: To promote the cultivation of aromatic crops for essential oils.
  • To enable Indian farmers and the aroma industry to become global leaders.
  • To provide benefits to the farmers in achieving higher profits, utilization of waste lands and protection of their crops from wild and grazing animals.
• Nodal Agencies: CSIR-Central Institute of Medicinal and Aromatic Plants (CSIR-CIMAP), Lucknow.
• Coverage: The project assured benefits to the growers of Vidarbha, Bundelkhand, Gujarat, Marathwada, Rajasthan, Andhra Pradesh, Odisha and other states where farmers are exposed to frequent episodes of weather extremes and account for maximum suicides.
• Aromatic Plants include lavender, damask rose, mushk bala, etc.
• Launch of Second Phase: CSIR-IIIM-Jammu announced Aroma Mission phase-II in February, 2021 after the success of the first phase.