‘Beti Bachao, Beti Padhao ’ (BBBP) scheme

‘Beti Bachao, Beti Padhao ’ (BBBP) scheme

Part of: Prelims and GS-II – Policies and interventions

Context The Parliamentary Committee on Empowerment of Women has noted in its report that The Government spent 80% of the funds under the ‘Beti Bachao, Beti Padhao ’ (BBBP) scheme on media campaigns.

• It has recommended that it must now revisit this strategy and invest in measurable outcomes in health and education for girls.
• The total utilisation under the scheme was also poor.
• Advocacy and media campaigns include television publicity, outdoor and print media, SMS campaigns, radio spots and community engagement through exhibition vans.

What is ‘Beti Bachao, Beti Padhao ’ (BBBP) scheme? 

• The scheme was launched by Indian Prime Minister in January 2015 
• Aim: To address sex-selective abortion and the declining child sex ratio, which was at 918 girls for every 1,000 boys in 2011. 
• The programme is being implemented across 405 districts.
• There is a clearly laid down formula for utilisation of funds. Rs. 50 lakh a year is earmarked a district for utilisation under six different components. 
  • Of this, 16% is for inter-sectoral consultation or capacity-building
  • 50% for innovation or awareness generation activities
  • 6% for monitoring and evaluation
  • 10% for sectoral interventions in health
  • 10% for sectoral interventions in education 
  • 8% as flexi funds