Draft National Strategy and Roadmap for Development of Rural Tourism in India

  • IASbaba
  • July 22, 2021
  • 0
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Draft National Strategy and Roadmap for Development of Rural Tourism in India

Part of: GS Prelims and GS-III – Tourism

In news Ministry of Tourism has invited feedback/ comments/ suggestions on the draft National Strategy and Roadmap for Development of Rural Tourism in India

from all the State Governments/UT Administrations. 

  • Rural Tourism is any form of tourism that showcases the rural life, art, culture and heritage at rural locations.
  • It benefits the local community economically and socially as well as enabling interaction between the tourists and the locals for a more enriching tourism experience.
  • Driven by the spirit of “Vocal for Local”, rural tourism can contribute significantly to the mission of Aatmanirbhar Bharat.
  • The Ministry of Tourism has identified Rural Circuit as one of the thematic circuits under Swadesh Darshan Scheme 

What is the focus of the strategy?

  • It focuses on the key pillars like 
    • Model policies and best practices for rural tourism
    • Digital technologies and platforms for rural tourism
    • Developing clusters for rural tourism
    • Marketing support for rural tourism
    • Capacity building of stakeholders
    • Governance and Institutional Framework.

What is the Potential/Significance of Rural Tourism in India?

  • The concept of Rural Tourism is useful for India since almost 74% of the population resides in its 7 million villages.
  • Numerous local traditions like plays, art forms, dances etc. enhance the cultural wealth of rural areas, making these attractive for the tourists.
  • Lush green forests in south Indian villages, sacred groves etc. make them an ideal site to promote tourism. 
  • It could provide jobs to many young men and women who otherwise are increasingly migrating to cities.
  • Socially, it can open the rural mindset to new thoughts and ideas from the outside world. For the urban citizen, a few days spent amidst traditional rural lifestyle may prove to be a great stress reliever.

News Source: PIB

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