OTT platforms: Telecos ask OTTS to reduce video quality to reduce load on networks
Part of: GS-Prelims and Mains GS-III – Economy (Infrastructure)
What is OTT service?
An over-the-top (OTT) media service is a streaming media service offered directly to viewers via the Internet i.e. they deliver content to customers on top of network infrastructure that is owned and maintained by internet service providers (ISPs)
OTT bypasses cable, broadcast, and satellite television platforms, the companies that traditionally act as a controller or distributor of such content.
OTT is commonly applied to video-on-demand platforms (NETFLIX, HOTSTAR), but also refers to audio streaming, messaging services or internet-based voice calling solutions (WHATSAPP).
