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Tata Group plans to launch Super App

  • IASbaba
  • August 27, 2020
  • 0
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Tata Group plans to launch Super App

Part of: GS-Prelims and GS-III – Technology

In News:

  • Tata Group is planning to launch an all-in-one super app by early 2021. 

Key takeaways 

  • The digital platform is expected to bring together all the consumer-facing businesses of the group. 
  • It is likely to be developed by the newly formed entity Tata Digital.

Important value additions 

Super app 

  • It is a platform developed by a company offering various services under one umbrella.
  • For example, China’s WeChat. It started as a messaging app and later expanded into payments, cabs, shopping, food ordering, and cab services to become a super app.
  • Super app can be compared to a mall in the physical world. 

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