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India’s own eco-label BEAMS launched

  • IASbaba
  • September 21, 2020
  • 0
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India’s own eco-label BEAMS launched

Part of: GS Prelims and GS-III – Environment; Climate change; Pollution

In news

  • India’s own eco-label Beach Environment & Aesthetics Management Services (BEAMS) was recently launched.
  • Ministry: Ministry of Environment, Forest and Climate Change (MoEFCC).
  • The flag #IAMSAVINGMYBEACH was e-hoisted simultaneously at the eight beaches recently recognized as blue flag beaches.

Key takeaways

  • Objective: (1) To reduce pollution in coastal waters; (2) To promote sustainable development of beach facilities; (3) To protect & conserve coastal ecosystems & natural resources.
  • BEAMS (Beach Environment & Aesthetics Management Services) is a highly acclaimed program under MoEFCC’s ICZM (Integrated Coastal Zone Management) project.
  • The program will ensure sustainable development of coastal regions.
  • This program promotes beach recreation in absolute harmony with nature.

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