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Renaming of Indian Broadcasting Foundation (IBF)

  • IASbaba
  • May 28, 2021
  • 0
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Renaming of Indian Broadcasting Foundation (IBF)

Part of: GS Prelims and GS -II – Polity and Governance 

In news

  • The Indian Broadcasting Foundation (IBF) will be renamed the Indian Broadcasting and Digital Foundation (IBDF).
  • IBF is the apex body of broadcasters. 
  • It is now expanding its purview to cover digital streaming platforms

Key takeaways 

  • The move would bring broadcasters and OTT (over-the-top) platforms under one roof.
  • OTT have seen a substantial jump in their viewership base after the COVID-19 pandemic.
  • The IBDF would also form a self-regulatory body, the Digital Media Content Regulatory Council (DMCRC), for digital OTT platforms.

Do you know? 

  • The Indian Broadcasting Foundation (IBF) was founded in 1999.
  • It is the parent organisation of the Broadcasting Content Complaints Council (BCCC) which was set up in 2011. 
  • The BCCC examines content-related complaints relating to all non-news general entertainment channels in India.

Important value additions 

  • An over-the-top (OTT) media service is a media service offered directly to viewers via the Internet.
  • OTT bypasses cable, broadcast, and satellite television platforms.
  • Such as Netflix, Amazon Prime Video, Hotstar etc.

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