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Madurai Malli

  • IASbaba
  • July 9, 2021
  • 0
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Madurai Malli

Part of: GS Prelims and GS-III – Intellectual Property Rights

In news: GI certified Madurai Malli and other flowers exported to USA & Dubai from Tamil Nadu.

About Madurai Malli 

  • It is the Jasmine flower, known for its strong and powerful, mysteriously attractive & seductive fragrance. 
  • Because of its place of origin, it is known as Madurai Malli. 
  • It is mainly cultivated in the district of Madurai and the neighboring places of Madurai like Theni, Sivaganga, Virudhunagar and Dindigul.  
  • It was given GI recognition in 2013. 
  • GI protection prevents producers of similar flowers in other regions from using the specific tag and helps growers in the specific region preserve their identity in the local and global market
  • Madurai has emerged as a major market for the malligai grown in its neighbourhood, and has evolved into the ‘jasmine capital’ of India.

What is Geographical Indication (GI)?

  • It is a sign on products having a unique geographical origin and evolution over centuries with regard to its special quality or reputed attributes.
  • It is a mark of authenticity and ensures that registered authorized users or at least those residing inside the geographic territory are allowed to use the popular product names.
  • GI tag in India is governed by Geographical Indications of Goods (Registration & Protection) Act, 1999
  • It is issued by the Geographical Indications Registry (Chennai).

What are the Benefits of GI Tag?

  • It provides legal protection to Indian Geographical Indications thus preventing unauthorized use of the registered GIs by others.
  • It promotes economic prosperity of producers of goods produced in a geographical territory.
  • It leads to recognition of the product in other countries thus boosting exports.

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