Context: West Jaintia Hills, Meghalaya, witnessed the first-of-its-kind Fly-Off Event to demonstrate the use of novel and innovative Drone technology for payload delivery.
It could serve as a model of solving the 1st mile connectivity issues for Lakadong Turmeric farmers from the hinterland.
Lakadong Turmeric
Lakadong Turmeric has been identified under The One District, One Product (ODOP) Initiative, as a product with excellent potential for growth and export for West Jaintia Hills.
ODOP also partnered with AGNIi Mission,
AGNIi Mission is one of the nine technology missions under the Prime Minister’s Science, Technology and Innovation Advisory Council to identify Indian innovative technologies that can play a transformative role in the end-to-end processing.
Lakadong Turmeric of West Jaintia Hills is one of the world’s finest turmeric varieties with the highest curcumin content of 7-9%.
Meghalaya has applied for a Geographical Indication tag for Lakadong turmeric.
India produces 78% of the world’s turmeric.
About One District One Product Scheme
The scheme comes under the Department for Promotion of Industry and Internal Trade (DPIIT), Ministryof Commerce & Industry.
It is aimed at promoting a competitive and staple product from a specific area to push sales and improve the standard of living of the local population.
It is basically a Japanese business development concept.
In India, Uttar Pradesh was the first state to launch the concept in 2018.
