Blue Ocean Strategy is a business book that deals with creating uncontested market space and making the competition irrelevant. This business book is a fabulous read to understand how to create your own market space away from the competition.
We have been used to hearing the word ‘Competition’ so much in the business world that we have almost forgotten that it is possible to create a market place and exist in it far away from all the competition. Blue Ocean Strategy breaks the accepted dogmas to lend a new meaning and perspective to business.
In this international bestseller Kim Chan and Renee Mauborgne present a compelling case for moving far into the clear blue ocean, far away from the competition in order to thrive and survive. They present a compelling case for avoiding unnecessary competition which leads to nothing but rivalry and loss of energy.
Blue Ocean Strategy is a great read for those who are looking for fresh ideas to grow their business. It is also an eye opener for traditional cut throat competitive businesses to look at new ways of presenting their products and services.