One District One Product(ODOP)

About: One District One Product Scheme is an initiative that is seen as a transformational step forward towards realizing the true potential of a district, fuel economic growth, and generate employment and rural entrepreneurship, taking us to the goal of AtmaNirbhar Bharat.

• This scheme is basically a Japanese business development concept, which gained prominence in 1979.
• It is aimed at promoting a competitive and staple product from a specific area to push sales and improve the standard of living of the local population.
• Over time, it has been replicated in other Asian countries as well.
• In India, Uttar Pradesh government was the first state of India to launch the concept of One District One Product in 2018.

Components of the Scheme: 

• Identify one product per district based on the potential and strength of a district and national priorities
• Develop a cluster for that product in the district which is capable of producing a world-class product with quality, scalability, and a brand
• Provide market linkages
• Address bottlenecks for exporting these products
• Support local exporters/manufacturers to scale up manufacturing
• Find potential buyers outside India with the aim of promoting exports
• Promoting manufacturing & services industry in the District
• Generate employment in the District

GIS One District One Product (ODOP) Digital Map of India:

• By The Ministry of Food Processing
• The digital ODOP map provides detailed information about ODOP products to all states and facilitates the stakeholders.
• The digital map also has indicators for tribal, SC, ST, and aspirational districts.
• It will enable stakeholders to make concerted efforts for its value chain development.

Few products identified include:

Uttar Pradesh

• The ancient and nutritious ‘Kala namak’ rice of Siddharthanagar
• The rare technique of wheat-stalk craft, handicraft in Bahraich
• The famous chikankari and zari-zardozi work garments
• Banana fibre of Kushinagar,
• Banana of Kaushambi,
• Jaggery of Ayodhya,
• Aamla of Pratapgarh,
• Pulses of Balrampur and Gonda,
• Desi ghee of Auraiya,
• Wooden toys of Chitrakoot
• Wooden artifacts of Saharanpur, Basti, Bijnor, Rae Bareli
• The horn and bone work that uses the remains of dead animals rather than living ones, making it a nature-friendly replacement for ivory.

• Sunahri Kand: To support the production of horticultural items under the “One District One Product (ODOP)” scheme and provide better nutrition to school children

Rajasthan: Blue Pottery (Jaipur) and MarkhanaMarbels (Nagaur)

Maharashtra: Wine from the Nashik valley

 Karnataka: 

• The hilly district in Malnad region of Karnataka is known for its coffee production and accounts for 30-40% of the total coffee production in India. It is also nicknamed the ‘coffee cup’ of India.
• In Chikkamagaluru, spices were earmarked, while pineapples were chosen in Shivamogga district.
• Other products included are Kalaburagi (red gram), Mandya (jaggery), Vijayapura (lemon), Haveri (mango), Gadag (Byadagi chillies), Bidar (ginger), Ballari (fig), Mysuru (bananas), and Koppal (guava).

News Source: PIB