Part of: Prelims and GS-II – Policies and interventions
Context The Parliamentary Committee on Empowerment of Women has noted in its report that The Government spent 80% of the funds under the ‘Beti Bachao, Beti Padhao ’ (BBBP) scheme on media campaigns.
It has recommended that it must now revisit this strategy and invest in measurable outcomes in health and education for girls.
The total utilisation under the scheme was also poor.
Advocacy and media campaigns include television publicity, outdoor and print media, SMS campaigns, radio spots and community engagement through exhibition vans.
What is ‘Beti Bachao, Beti Padhao ’ (BBBP) scheme?
The scheme was launched by Indian Prime Minister in January 2015
Aim: To address sex-selective abortion and the declining child sex ratio, which was at 918 girls for every 1,000 boys in 2011.
The programme is being implemented across 405 districts.
There is a clearly laid down formula for utilisation of funds. Rs. 50 lakh a year is earmarked a district for utilisation under six different components.
Of this, 16% is for inter-sectoral consultation or capacity-building
50% for innovation or awareness generation activities
