UPSC Articles
‘Beti Bachao, Beti Padhao ’ (BBBP) scheme
Part of: Prelims and GS-II – Policies and interventions
Context The Parliamentary Committee on Empowerment of Women has noted in its report that The Government spent 80% of the funds under the ‘Beti Bachao, Beti Padhao ’ (BBBP) scheme on media campaigns.
- It has recommended that it must now revisit this strategy and invest in measurable outcomes in health and education for girls.
- The total utilisation under the scheme was also poor.
- Advocacy and media campaigns include television publicity, outdoor and print media, SMS campaigns, radio spots and community engagement through exhibition vans.
What is ‘Beti Bachao, Beti Padhao ’ (BBBP) scheme?
- The scheme was launched by Indian Prime Minister in January 2015
- Aim: To address sex-selective abortion and the declining child sex ratio, which was at 918 girls for every 1,000 boys in 2011.
- The programme is being implemented across 405 districts.
- There is a clearly laid down formula for utilisation of funds. Rs. 50 lakh a year is earmarked a district for utilisation under six different components.
- Of this, 16% is for inter-sectoral consultation or capacity-building
- 50% for innovation or awareness generation activities
- 6% for monitoring and evaluation
- 10% for sectoral interventions in health
- 10% for sectoral interventions in education
- 8% as flexi funds
