Governance
About: One District One Product Scheme is an initiative that is seen as a transformational step forward towards realizing the true potential of a district, fuel economic growth, and generate employment and rural entrepreneurship, taking us to the goal of AtmaNirbhar Bharat.
- This scheme is basically a Japanese business development concept, which gained prominence in 1979.
- It is aimed at promoting a competitive and staple product from a specific area to push sales and improve the standard of living of the local population.
- Over time, it has been replicated in other Asian countries as well.
- In India, Uttar Pradesh government was the first state of India to launch the concept of One District One Product in 2018.
Components of the Scheme:
- Identify one product per district based on the potential and strength of a district and national priorities
- Develop a cluster for that product in the district which is capable of producing a world-class product with quality, scalability, and a brand
- Provide market linkages
- Address bottlenecks for exporting these products
- Support local exporters/manufacturers to scale up manufacturing
- Find potential buyers outside India with the aim of promoting exports
- Promoting manufacturing & services industry in the District
- Generate employment in the District
GIS One District One Product (ODOP) Digital Map of India:
- By The Ministry of Food Processing
- The digital ODOP map provides detailed information about ODOP products to all states and facilitates the stakeholders.
- The digital map also has indicators for tribal, SC, ST, and aspirational districts.
- It will enable stakeholders to make concerted efforts for its value chain development.
Few products identified include:
Uttar Pradesh
- The ancient and nutritious ‘Kala namak’ rice of Siddharthanagar
- The rare technique of wheat-stalk craft, handicraft in Bahraich
- The famous chikankari and zari-zardozi work garments
- Banana fibre of Kushinagar,
- Banana of Kaushambi,
- Jaggery of Ayodhya,
- Aamla of Pratapgarh,
- Pulses of Balrampur and Gonda,
- Desi ghee of Auraiya,
- Wooden toys of Chitrakoot
- Wooden artifacts of Saharanpur, Basti, Bijnor, Rae Bareli
- The horn and bone work that uses the remains of dead animals rather than living ones, making it a nature-friendly replacement for ivory.
- Sunahri Kand: To support the production of horticultural items under the “One District One Product (ODOP)” scheme and provide better nutrition to school children
Rajasthan: Blue Pottery (Jaipur) and MarkhanaMarbels (Nagaur)
Maharashtra: Wine from the Nashik valley
Karnataka:
- The hilly district in Malnad region of Karnataka is known for its coffee production and accounts for 30-40% of the total coffee production in India. It is also nicknamed the ‘coffee cup’ of India.
- In Chikkamagaluru, spices were earmarked, while pineapples were chosen in Shivamogga district.
- Other products included are Kalaburagi (red gram), Mandya (jaggery), Vijayapura (lemon), Haveri (mango), Gadag (Byadagi chillies), Bidar (ginger), Ballari (fig), Mysuru (bananas), and Koppal (guava).
News Source: PIB
