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Ministry of Rural Development signs MoU with Flipkart

Part of: Prelims

In News: Flipkart, India’s homegrown e-commerce marketplace, has signed a Memorandum of Understanding (MoU) with the Ministry of Rural Development of the Government of India (MoRD), for their ambitious Deendayal Antyodaya Yojana – National Rural Livelihood Mission (DAY-NRLM) program, to help empower local businesses and self-help groups (SHGs) – especially those that are led by women – by bringing them into the e-commerce fold.

The partnership is aligned with the DAY-NRLM’s goal of strengthening the capabilities of rural communities for self-employment and entrepreneurship, thus providing further impetus to the Prime Minister’s vision of an “Atmanirbhar Bharat”.
This MoU is a part of the Flipkart Samarth program and aims to provide skilled yet under-served communities of craftsmen, weavers and artisans with national market access through the Flipkart marketplace, as well as dedicated support for knowledge and training.
Will be a great platform for capacity-building, enhancing and impacting rural livelihoods, especially for women.
This step will mobilize and channelize the resources required for building and supporting rural businesses to realize their full potential for growth, which is crucial for inclusive and robust national development, especially during the current post-COVID era.

News Source: PIB

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