US Startup SETU – Supporting Entrepreneurs in Transformation and Upskilling programme

In News: The Union Minister of Commerce and Industry, Consumer Affairs, Food and Public Distribution and Textiles launched the US Startup SETU.

• It would connect start-ups in India to US-based investors and start-up ecosystem leaders with mentorship and assistance in various areas including funding, market access and commercialization.

Key details:

• SETU is designed to break the geographical barriers between mentors based in US that are willing to invest in entrepreneurship and sunrise start-ups in India.
• The interaction will be supported through the mentorship portal under the Startup India initiative the Mentorship, Advisory, Assistance, Resilience, and Growth program (MAARG), which is a single-stop solution finder for start-ups in India.
• MAARG is inviting applications from Mentors across the world. Till date, more than 200 mentors have been on-board on MAARG across the globe.
• The applications have come from distinguished individuals representing the industry and the Startup ecosystem.
• The core functions of MAARG are to improve ease of access, use Artificial Intelligence for Matchmaking, schedule meetings virtually, host masterclasses, provide a custom dashboard for relevant information, analytics, features, etc., host cohort-based programs that will allow Startup ecosystem enablers to be become a part of the program and enable outcome driven activities.

Source: Pib.Gov