One District One Product(ODOP)

  • IASbaba
  • February 4, 2023
  • 0
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About: One District One Product Scheme is an initiative that is seen as a transformational step forward towards realizing the true potential of a district, fuel economic growth, and generate employment and rural entrepreneurship, taking us to the goal of AtmaNirbhar Bharat.

  • This scheme is basically a Japanese business development concept, which gained prominence in 1979.
  • It is aimed at promoting a competitive and staple product from a specific area to push sales and improve the standard of living of the local population.
  • Over time, it has been replicated in other Asian countries as well.
  • In India, Uttar Pradesh government was the first state of India to launch the concept of One District One Product in 2018.

Components of the Scheme: 

  • Identify one product per district based on the potential and strength of a district and national priorities
  • Develop a cluster for that product in the district which is capable of producing a world-class product with quality, scalability, and a brand
  • Provide market linkages
  • Address bottlenecks for exporting these products
  • Support local exporters/manufacturers to scale up manufacturing
  • Find potential buyers outside India with the aim of promoting exports
  • Promoting manufacturing & services industry in the District
  • Generate employment in the District

GIS One District One Product (ODOP) Digital Map of India:

  • By The Ministry of Food Processing
  • The digital ODOP map provides detailed information about ODOP products to all states and facilitates the stakeholders.
  • The digital map also has indicators for tribal, SC, ST, and aspirational districts.
  • It will enable stakeholders to make concerted efforts for its value chain development.

Few products identified include:

Uttar Pradesh

  • The ancient and nutritious ‘Kala namak’ rice of Siddharthanagar
  • The rare technique of wheat-stalk craft, handicraft in Bahraich
  • The famous chikankari and zari-zardozi work garments
  • Banana fibre of Kushinagar,
  • Banana of Kaushambi,
  • Jaggery of Ayodhya,
  • Aamla of Pratapgarh,
  • Pulses of Balrampur and Gonda,
  • Desi ghee of Auraiya,
  • Wooden toys of Chitrakoot
  • Wooden artifacts of Saharanpur, Basti, Bijnor, Rae Bareli
  • The horn and bone work that uses the remains of dead animals rather than living ones, making it a nature-friendly replacement for ivory.
  • Sunahri Kand: To support the production of horticultural items under the “One District One Product (ODOP)” scheme and provide better nutrition to school children

Rajasthan: Blue Pottery (Jaipur) and MarkhanaMarbels (Nagaur)

Maharashtra: Wine from the Nashik valley


  • The hilly district in Malnad region of Karnataka is known for its coffee production and accounts for 30-40% of the total coffee production in India. It is also nicknamed the ‘coffee cup’ of India.
  • In Chikkamagaluru, spices were earmarked, while pineapples were chosen in Shivamogga district.
  • Other products included are Kalaburagi (red gram), Mandya (jaggery), Vijayapura (lemon), Haveri (mango), Gadag (Byadagi chillies), Bidar (ginger), Ballari (fig), Mysuru (bananas), and Koppal (guava).

News Source: PIB


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